EveryMatrix has made a strategic financial commitment to Jelly Entertainment, a fledgling game studio.
EveryMatrix is putting money into Jelly.
The tech provider didn’t reveal the amount of the investment or its ownership in Jelly, but mentioned that this action will strengthen its standing in the game development market.
Jelly is a real-money gaming studio that began in the UK in 2020. It is the second gaming startup to receive funding from EveryMatrix in less than a year. Last May, the company announced a deal with Swedish publicly listed company LL Lucky Games (also called Lady Luck Games).
Under the most recent agreement, Jelly will join the supplier’s game aggregation platform SlotMatrix, creating, managing, and distributing games to a global network of operators. However, the studio will continue to provide casino content to its existing distribution partners.
“Investing in the gaming sector is a key direction for EveryMatrix, and I am pleased to welcome Jelly to our SlotMatrix RGS partner program,” said EveryMatrix CEO Ebbe Groes (pictured).
“They have already released several games, and we are impressed by the quality and inventiveness of their work. I see a long-term partnership, which is why we have chosen them to continue our series of financial investments in this area.”
Jellys top executive, David Newstead, declared: “Our capabilities for propelling studio growth and product direction have never been stronger.
“We share a unified vision for mobile gaming amusement, and EveryMatrix’s aspirations for the American market, their emphasis on engaging material, and their premier platform make them the perfect strategic distribution partner for Jelly to expedite its product plan and broaden its operations in the United States and European territories.”
SlotMatrix RGS’s chief executive, Ashley Bloor, further stated that EveryMatrix’s recent investment in Jelly will furnish operators with more “top-notch, mobile-focused content.”
The investment was unveiled following EveryMatrix’s announcement last month that its revenue and earnings before interest, taxes, depreciation, and amortization (EBITDA) for the 2021 fiscal year had increased compared to the previous year, despite the adverse effects of new regulations in Germany.
In the previous year, EveryMatrix established Armadillo Studios in the United States, marking its inaugural gaming studio investment in the nation. Concurrently, they launched operations in New Jersey and submitted applications for licenses in Michigan and West Virginia.
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