The ComeOn Group is teaming up with its technology partner, Optimove, to fuel the growth of its sports wagering platform. Optimove’s DXP service will serve as the driving force behind ComeOn’s latest endeavor.
This is not their first collaboration. ComeOn has already been utilizing Optimove’s platform, known as Opti-x, for its internet casino brands. The objective? To craft a genuinely customized player experience. Now, they are raising the bar and bringing that same individualized experience to the realm of sports betting with their own bespoke platform.
Sherwin Jarvand, ComeOn Group’s Chief Data Officer, stressed that customization is at the core of their strategy, powered by their proprietary platform. As they enter the sports betting market, preserving this personalized approach across all offerings and platforms is crucial.
The strengthened partnership with Optimove seeks to enhance the betting and casino experience for all ComeOn patrons. Imagine bespoke website experiences and CRM content that is automated, dynamic, and pertinent to each individual.
From the instant a player joins, they will be greeted with personalized content suggestions, even within search outcomes. The software also operates in the background, monitoring customer and event information to deliver those well-timed, contextually appropriate pop-up notifications.
Matthew Gilbery, Director of Personalization Product at Optimove, commended ComeOn Group as a leading example of personalization executed effectively, showcasing the impact of truly engaging with your audience on a one-on-one basis.
These companies focus on customizing their offerings across multiple interaction points to provide an exceptional customer journey that surpasses expectations.
Organizations like this push Optimove to continuously innovate and enhance our customer relationship management marketing strategy within the online gaming industry.
ComeOn Group manages 15 brands in the iGaming sector, including familiar names such as Mobilebet, Galaksino, and GetLucky.
In a recent announcement last November, their CEO, Juergen Reutter, stated that ComeOn Group also aspires to reach the top tier of sports betting operators.
Furthermore, the iGaming provider recently partnered with Octoplay to incorporate their digital slot games into their platform.”
