Allwyn, a global lottery corporation headquartered in Switzerland, has partnered with IWG, a top provider of immediate prize games. This alliance will result in Allwyn obtaining a 70% ownership in IWG, considerably expanding Allwyn’s footprint in the burgeoning digital gaming sector.
IWG functions in 25 nations, with a particularly robust presence in the North American region. This collaboration will enable Allwyn to utilize IWG’s knowledge and cutting-edge gaming catalog to improve its own products and connect with a broader demographic.
The joint effort will be spearheaded by IWG’s creators, Rhydian Fisher and Simon Bucknall, who will collaborate closely with Allwyn to craft novel and captivating instant win games. Stepan Dlouhy, Allwyn’s CIO, stressed the significance of generating top-tier content and delivering the optimal user encounter for players globally.
Rhydian Fisher conveyed enthusiasm regarding the partnership, noting that Allwyn’s profound comprehension of the lottery sector will be crucial in providing worth to current associates and unlocking new markets for IWG’s games.
Erwin intends to acquire a controlling interest in IWG, specifically 70% ownership, utilizing their personal funds for the purchase. The transaction is anticipated to conclude in the latter half of 2024, pending the resolution of certain legal matters.
This endeavor involving IWG represents the most recent in a sequence of strategic maneuvers by Erwin. They recently secured a highly sought-after fourth national lottery permit, underscoring their commitment to broadening their influence.
Erwin and IWG have a history of collaboration, having jointly introduced a novel game entitled “Set for Life” in October of 2023. This game is accessible on PlayNow.com, a platform poised for potentially significant developments with Erwin assuming a prominent role.
