Swedens gaming powerhouse, Svenska Spel, is welcoming a new leader. After nearly seven years at the company’s helm, Lennart Käll has chosen to step down.
Käll believes he has achieved his objective: establishing Svenska Spel as a benchmark for ethical gaming while maintaining its leading market position. With the company prepared for upcoming shifts in Swedish gaming regulations, he views this as an opportune moment for a fresh perspective.
However, there’s no need for concern, the company won’t be left rudderless! Käll will remain onboard until summer, and Chairman Erik Strand guarantees that interviews for potential successors are already underway. It appears Svenska Spel is poised to navigate the evolving landscape of the gaming industry!
Maria Strand, the head of Svenska Spel, conveyed her profound appreciation for Lennart Käll’s guidance throughout the preceding seven years. She stressed how he navigated the organization, which occupies a distinct position in Swedish culture as “the nation’s gaming enterprise,” through a phase of substantial transformation. This evolution involved readying for the updated regulations governing the Swedish gaming sector, implemented at the close of that year.
Established in 1997 by merging Penninglotteriet and Tipstjänst, Svenska Spel has developed into a gaming powerhouse, connecting with Swedish players via a network exceeding 6,700 retailers and 2,000 dining establishments, bars, and bingo venues, supplementing their online platform. With headquarters in Visby, the company maintains a considerable presence nationwide.
Looking back on his tenure as CEO, Käll conveyed his immense satisfaction in the accomplishments of the firm and its workforce. He underscored their triumph in upholding their duty to the Swedish populace, proving the feasibility of harmonizing business expansion with a steadfast dedication to societal well-being. Käll voiced assurance in Svenska Spel’s preparedness to embrace the prospects and hurdles presented by the dynamic gaming environment.
