Iconic Cincinnati Bengals athlete Ickey Woods greeted sports enthusiasts and wagering aficionados at the debut of the new Betfred Sportsbook at Mohegan Sun Casino in Virgin Hotels Las Vegas, a Curio Collection by Hilton property.
Situated directly on the Las Vegas Strip, this recently unveiled sportsbook presents a comprehensive selection of betting choices, encompassing parlays, live betting, teasers, futures, and proposition bets. A titan in the sports wagering realm, Betfred was established by siblings Fred and Peter Done in 1967, marking their inaugural foray into the Nevada market.
Betfred currently holds licenses in Iowa, Pennsylvania, Colorado, Louisiana, Arizona, Washington, Maryland, Virginia, Ohio, and Nevada, and possesses and manages over 1,400 betting establishments in the UK. The company formally entered the U.S. sports betting arena in 2019.
Furthermore, Betfred is an official corporate ally of the Denver Broncos, Cincinnati Bengals, and, as of their recent multi-year sponsorship agreement earlier this month, the Vegas Golden Knights.
Amplifying the grand opening festivities, Woods placed the symbolic initial wager – backing the Philadelphia Eagles to secure the Super Bowl victory at -125 odds – and subsequently entertained the gathering with his trademark “Ickey Shuffle” for good fortune. Following his wager, Woods engaged with supporters and provided autographs.
The Betfred Sportsbook at Mohegan Sun is managed by Mohegan Gaming & Entertainment, with Betfred serving as the operator’s administrative representative for the Mohegan Sun sportsbook and furnishing the sports betting risk assessment expertise.
The football club, Loudoun United FC, recently collaborated with the sports wagering firm, Befred, coinciding with the launch of Befred’s digital sports betting platform in Virginia. This agreement includes the display of Befred’s emblem on the rear of Loudoun United’s uniforms for the duration of the 2023 season.
