Acres has introduced a revolutionary customer assessment tool known as “Player Budget” that aims to transform how gambling establishments comprehend their clientele. This novel system delves into player expenditure tendencies, enabling casino managers to refine their promotional tactics and proactively tackle compulsive gambling.
By offering a transparent perspective on each player’s financial plan and spending behaviors, “Player Budget” permits operators to identify those with the greatest revenue potential. Consequently, their promotional efforts become highly targeted and more impactful.
However, the benefits extend beyond profit maximization. The system also serves as a safeguard, detecting atypical conduct such as abrupt rises in spending thresholds or gaming duration. This real-time data facilitates prompt intervention, providing a vital layer of defense against problematic gambling.
A spokesperson from Acres, Noah Acres, emphasized the transformative nature of this technology: “Gambling establishments in the U.S. expend a significant \$25 billion each year marketing to slot machine enthusiasts. However, they have been depending on obsolete and inaccurate theoretical evaluation methods to gauge player worth. Our ‘Player Budget’ evaluation system revolutionizes everything. We are referring to pinpointing the precise spending ability of each player and furnishing operators with practical strategic suggestions to optimize the value of every single player interaction.”
A land-based gaming financial management platform interfaces with their fundamental infrastructure to monitor the effectiveness of each gaming terminal on a gambling floor instantaneously. This allows the platform to propose customized wagering thresholds for gamblers based on their risk tolerance, which also furnishes valuable insights for promotional endeavors.
In addition to this novel gambler financial management platform, the company is also engaged in a legal dispute over intellectual property rights initiated by a competitor in late 2023.
Furthermore, they designated a new financial executive in Autumn 2023. He possesses a history of optimizing earnings, a development that is likely to be welcomed by their clientele, collaborators, and stakeholders.
