Betsson has partnered with Colo-Colo, one of the most legendary football clubs in South America. This one-year agreement will see Betsson’s emblem displayed on the sleeves of Colo-Colo’s shirts for the duration of the 2022 season.
Based in Santiago, Chile, Colo-Colo is a dominant force in Chilean football. They hold the record for the most Chilean Primera División titles with 32 and are the only team in the league’s existence to have never experienced relegation.
This collaboration is a significant victory for Betsson, a gaming corporation from Sweden, as they seek to broaden their footprint in the Latin American market. For Colo-Colo, the deal signifies a dedication to progress and strengthens their standing as a premier club in South America. Both entities are hopeful about the alliance and have suggested the potential for prolonging the arrangement beyond the initial year.
Our Director of South American Business, Andrea Rossi, views these collaborations with local clubs as crucial to our expansion plan. By supporting these teams and contributing to their prosperity, we enhance our visibility while simultaneously enriching the communities where football is deeply ingrained. This, in turn, empowers these clubs to cultivate improved athletes, infrastructure, and training, ultimately nurturing the sport at its core.”
