Betsson has inked a significant sponsorship agreement with the renowned Argentinian soccer powerhouse, Boca Juniors. The pact, effective until late 2024, designates Betsson as a primary sponsor for the squad. This alliance commences with a splash on June 29th, 2023, as Boca Juniors faces Monagas in a Copa Libertadores clash. Supporters will witness the celebrated blue and gold kits adorned with the Betsson emblem for the inaugural instance. This prominent collaboration represents a calculated maneuver for Betsson, intending to bolster its standing within the fervent Latin American soccer market. Boca Juniors, boasting its storied legacy and international following, presents an ideal stage for Betsson to engage with a multitude of enthusiasts. Both Betsson’s Chief Executive Officer, Jesper Svensson, and Chief Commercial Officer, Ronni Hartvig, conveyed their enthusiasm regarding the partnership, underscoring the importance of aligning with such an esteemed club. This action signifies Betsson’s dedication to growth within Latin America, capitalizing on the universal appeal of soccer to connect with supporters and cultivate brand awareness.
This collaboration has the potential to significantly elevate our brand’s visibility, not only within Latin America but also on a global scale. We are delighted to join forces with an organization that boasts such a devoted and geographically diverse following – their supporters number in the millions across the world!
