A top betting technology provider, BetMakers, is teaming up with online gambling giant, bet365, to introduce fixed-odds wagering on horse races in New Jersey and Colorado. Through this collaboration, bet365 patrons in these states can place fixed-odds bets on thoroughbred races leveraging BetMakers’ cutting-edge technology and offerings. This development is poised to revolutionize the American horse racing scene, which has been exploring avenues to engage new and younger demographics. The agreement also underscores the increasing significance of fixed-odds betting, already prevalent in Europe and globally, within the US market.
Kambi, a prominent sports wagering company, is enhancing its equestrian offerings, especially in the United Kingdom and Ireland. They are integrating Price Manager’s fixed-odds system and their extensive worldwide horse racing information. This action is quite logical, particularly considering the significance of horse racing in those regions.
This expands upon BetMakers’ previous purchase of crucial assets from Racelab Global, including their ProForm and Odds Engine platforms. Evidently, they are committed to utilizing technology to enhance their services and create engaging new wagering products.
Concurrently, the internet gambling landscape is intensifying with bet365 and Playtech collaborating to introduce a novel live game show titled Super Mega Ultra. Initially accessible in the UK, Mexico, and Ontario, this is probably just the start for this potentially massive game.
